The Top 5 Benefits of Hiring a Consultant for Your Small Business
The word “consultant” comes from the Latin verb consultare, meaning “to discuss.” Consultants are as varied as the industries and businesses they serve, and the function of a consultant at a graphic...
View ArticleWhy Your Business Has to Be Optimized for Mobile in 2014
At the time of this blog post, we’re only halfway through March. The majority of 2014 is still looming on the horizon, beckoning us to raise ourselves to greater heights than we did last year (or...
View ArticleNiche Marketing Affiliate Mistakes to Avoid
Affiliate marketing has taken over as one of the hottest marketing and niche marketing trends. When utilized correctly, affiliate marketing can be a great strategy to boost your bottom line. But on the...
View ArticleHow to Build Niche Marketing into Authority Marketing
In the days before Panda and Penguin updates, creating a website that targeted a specific set of niche keywords, and getting that site to rank high in Google results, was relatively easy. For less than...
View ArticleFind Your Perfect Niche by Working Backwards
The term “niche marketing” sometimes throws people off. They get the part about marketing, but they don’t immediately understand how they’re supposed to hone in on a niche. They think that “niche”...
View ArticleHow (Not) to Make Your Business Succeed on Twitter
In the past, we’ve repeatedly emphasized the importance of social media in niche marketing. Not only is social media absolutely critical to successful niche marketing, it’s critical to commerce —...
View ArticleIs Niche Saturation a Myth?
According to Webster Merriam, saturation is “the result of supplying so much of something that no more is wanted.” Like a sponge that’s been soaked so thoroughly it can’t absorb another drop, a...
View ArticleWhy Long Tail Marketing is Too Important to Ignore
The phrase “long tail” was coined by Chris Anderson writing for Wired back in 2004. Anderson theorized that while mass appeal ruled the sphere of traditional media, the instantaneous and endlessly...
View Article3 Personal Branding Mistakes You Need to Stop Making
While corporate branding benefits from the strength of an established company name, in personal branding, your selling point is literally your self. Many people think that translates as, “I can do...
View ArticleIs it Time for Your Marketing Strategy to Go Guerrilla?
In stark contrast to the highly organized (and consequently predictable) battle tactics of conventional warfare, guerrilla warfare employs small groups, seemingly random ambushes, and other...
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